Loose Women panellist Frankie Bridge fronts EE's latest campaign, co-starring with her son Carter to launch the EE Mini Movie Makers action filters on Instagram, which use AR technology and AI content to transform ordinary rooms into augmented reality film sets.
Bridge commented 'Whether it’s pretending to be an astronaut in space, a Jurassic explorer or a superhero saving the world, our children so often escape reality to tell their own imagined stories, and I’ve definitely had to sit through some interesting ones in the past! That’s why Mini Movie Makers is such a great initiative'.